How to Introduce Your Business

Staff Writer
Jul 1
2 min read

Updated: Jul 4

"So, what do you do?" A simple question that has the ability to trigger anxiety. Often, we either stumble through a vague answer or launch into a long ramble. Have you ever contemplated how to introduce your business without wasting time or words?

At our Solopreneurs Connect: Practice Your Pitch event, we focused on helping busy professionals and solopreneurs craft business pitches that are personal, clear, confident, and efficient. The goal was to create a safe, supportive environment where participants can become more confident and clear when introducing themselves.

Why Pitching Matters

When you are juggling a business, a complicated life, and maybe even a 9-to-5 career, your time is precious and so is the time of your listeners. This applies whether you are at a networking event, asking for a referral, posting online, or talking to a potential client. The better you can introduce yourself the more likely you are to attract the right opportunities.

The Crucial Elements of a Great Pitch

We introduced a simple framework that helped participants save time while also reducing stress. Each script was customizable but provided a starting point to introduce yourself without losing your personality.

Most of our scripts included most of these six key elements:

Problem – What challenge does your audience face?
Solution – How do you solve it?
Value – What makes your solution unique or impactful?
Social Proof – Who have you helped? What results have you delivered?
Call to Action – What do you want the listener to do next?
Question – Invite engagement or reflection.

Pitch Styles We Practiced

In our hour event, we explored four practical pitch formats:

Referral Pitch

“I help [Target Audience] with [Problem Solved]. [How you help or have helped others]. Do you know any [Target Audience]?”

Investor Pitch

“We are [Company Name], and we solve [Problem] for [Target Market]. Our solution is [Brief Description], and we’ve achieved [Key Milestone]. We’re seeking [Amount] to [Use of Funds].”

Collaboration Pitch

“I specialize in [Your Expertise] and am looking to collaborate with [Type of Collaborator] to [Shared Goal]. Together, we can [Mutual Benefit].”

Customer Pitch

“Are you struggling with [Problem]? I help [Target Audience] by [Solution]. Here’s how I’ve helped others: [Brief Success Story].”

Each breakout session gave attendees a chance to get to know one another, practice, receive feedback, and refine their message in a support space.

Want to Try it Yourself?

Download the free pitch template handout and join us for our next event.

Here are some other free or low cost resources to help you with your networking and pitching skills:

Whether you are just starting out or refining your message after years in business, practicing your pitch is one of the most powerful things you can do to grow your confidence and you business.